About a year, give or take. There's a reason — and there's a new name, a new format, and a different intention behind what arrives in your inbox going forward.
Indevtech landed on two of Inc. Magazine's lists in 2025 — the Inc. 5000 fastest-growing companies and Best Workplaces — making it the only Hawaii company on the latter list and one of just a handful of Hawaii companies on the former. There was no single moment that earned the recognition. There were twenty-five years of doing the work.
Read the piece →A LinkedIn ad promising to remove every source of friction from a round of golf — booking, conditions, swing analysis, coaching — surfaces the harder question underneath: what are we removing friction from? Some friction is just bullshit between you and the thing you're trying to do. Some friction is the thing. Knowing which is which turns out to be the entire game.
Read the essay →Danny Luu signs legal waivers to eat ramen for fun, supports Hawaii's toughest clients without ever wearing them down, and when shown the full TechFuel services document recently said, "Oh — I just thought we did everything."
Read the profile →Eric Newhouse — known to everyone as House — runs Indevtech's centralized services from a corner office where plants seem to arrive on their own. A profile of the team's quietest center of gravity, the guy from Kauai whose presence somehow makes everyone better at their jobs.
Read the piece →